Cosmo Restaurants is a successful chain of 20 world fusion buffet restaurants throughout the UK. They asked us to create a series of campaigns to launch their Birthday Club, Christmas offers, and new drinks menu.
Firstly, we created a visual style for the Birthday Club and a series of emails to encourage sign-up. Then we launched the drinks menu with a series of videos on social media. Finally, we filmed an innovative Christmas video around the concept of ‘More for less’, as a modern take on Oliver Twist.
Birthday Club – increased sign-ups
Drinks Menu – increased revenue across the group
Christmas & New Year – increased footfall across the group
David Sandhu is an award-winning copywriter and marketing consultant who implicitly understands the food and drink sector. He was previously a restaurant reviewer for The Independent, The Sunday Telegraph, Metro, Time Out, Olive, and Food & Travel magazine – as well as a judge at the Nottingham Restaurant Awards, Heart FM Awards and The Great British Menu (BBC2).
Jason Hawksworth is a talented creative director, who creates pixel-perfect designs for websites, apps, online advertising, email marketing campaigns alongside good old traditional print channels. And loves a good curry…
But David and Jason don’t know it all (far from it). That’s why we call on the skills and expertise of other specialists in their fields, especially Will (a highly talented young videographer and colour-grading whizz) and Mikayla (a ‘digital native’ and all-round social media guru who instinctively understands which platforms work – and why).